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Technology Case StudiesGlobal Insight's team of consultants has worked with technology companies to help them solve real business planning problems. Some recent projects include:Forecasting Demand for Computer Peripherals A peripherals division of a major computer firm was struggling to forecast demand for a key product family. The division accounted for over 25% of corporate revenues and was an important component of the company's overall success. Unfortunately, the internally developed model for the division was unreliable and had to be tweaked continually to resolve discrepancies between forecasted and actual results. This model was highly dependent on speculative (often undocumented) and biased adjustments. The division needed a better way to forecast future demand. [Click here for the solution] Forecasting Demand for Multiple Technologies A major computer hardware company faced the daunting challenge of sizing and forecasting key markets for a dozen technologies by industry, business size, and geographic area in the United States. Without this information, the company would not be able to refine its short-term tactical plans or long-term strategy sufficiently to ensure its success in a highly competitive and complex marketplace. [Click here for the solution] Forecasting Demand for Software and Allocating Regional Sales Resources The sales managers of a software company could not increase their U.S. market coverage without a more reliable forecast process that would help them anticipate software demand. With an accurate, actionable forecast in hand, they would be better able to determine which markets to target and where to concentrate their sales resources. [Click here for the solution] Inconsistent Ad Hoc Forecasting Process Without a consistent and reliable forecasting process, a leading storage vendor could not build an accurate, comprehensive model that incorporated industry dynamics, economic drivers, internal key performance indicators (KPIs), and customer analytics across several product categories, industry sectors, and countries. This prevented them from fully understanding their own business performance in various markets, and left them unable to allocate sales and marketing resources efficiently and profitably. [Click here for the solution] |
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