New: U.S. Market Micro-Segmentation Forecasting Database

U.S. Market Micro-Segmentation Forecasting
Global Insight has created a new strategic planning tool, a micro-segmentation database, intended to assist the auto industry and financial community in understanding the evolution of future vehicle trends. This database tool covers the years 2000- 16 and includes all known vehicles in the U.S. market, at the trim or series level. Each vehicle is assigned a six-part micro-segment designator describing that vehicle's size, market position, configuration, and image. The image designator contains three parts and is particularly useful in analysis designed to uncover future vehicle trends. Actual vehicle sales are used for the period 2000-05, while the Global Insight Sales Forecast is used for the period 2006-16. The database contains over 3,000 lines of data since each trim level for present and future models are assigned a data line.

Using the Micro-Segmentation Database
Our database was designed to be versatile. The data contained can be easily manipulated using pivot tables. Examples of strategic information that can be gleaned from the database include:

• Forecast of Segmentation Trends (segmentation trends can be forecast to any level of aggregation or dis-aggregation out to 2016. The six-part micro-segmentation scheme makes this possible.)
• Forecast of Product Concept Evolution
• Forecast of Size Class Evolution
• Forecast of Market Class Evolution
• Forecast of Vehicle Image Evolution
• Forecast of Trim Level Utilization by Segment or Sub-segment
• Forecast of Driveline Type by Segment or Sub-segment
• Forecast of Body Construction Trends by Segment or Sub-segment
• Forecast of Platform Utilization Trends
• Forecast of Configuration/Body-style Trends by Segment or Sub-segment
• Any combination of the above

The value of this micro-segmentation database as a strategic tool can be multiplied by combining it with demographic data from the user's market research database. Our automotive analysts can provide this service to ensure correct ingest of data.

To learn more about how this exciting new analysis tool can improve your U.S. automotive market insight, please contact:

John Wolkonowicz
Global Insight Automotive
+1.781.301.9098
john.wolkonwicz@globalinsight.com

Chris Hopson
Global Insight Automotive
+1.781.301.9107
chris.hopson@globalinsight.com

George Magliano
Global Insight Automotive
+1.212.884.9509
george.magliano@globalinsight.com