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Assessing International Growth OpportunitiesThe Problem: Optimize New Market Investment SpendingA semi-durable products firm sought to better understand international market opportunities over a 10-15-year horizon. They wanted an empirical, comprehensive, and forward-looking perspective on countries that would offer the greatest return on their overseas investment. But, they met with disparate data sources and unreliable forecasts, and had no clear methodology in place to assess markets for growth potential. Our Approach: Evaluate and Score Global Markets Global Insight collaborated with our client to determine key business drivers among consumption, income, education, age cohort, operational risk, and numerous other variables. We needed to understand both market size and market potential for our client's products. We integrated and aligned variables across countries and scored each country according to weighted averages of key drivers for different forecasted time periods. The result was not only a rich storehouse of empirical data by country for our client to evaluate, but also a scoring tool that allowed them the flexibility to determine priorities for investment. The Answer: Assess and Focus on Countries with the Highest ROI Our client now has a substantial database of aligned global insights to assess market opportunities according to multiple criteria and timeframes. They are confident that market development decisions will be based on empirical business drivers critical to their growth and equity. The client can now employ a customized approach to ascertain growth potential with a user-friendly tool. 
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